neil woodcock’s marketing blog

Neil Woodcock has worked for Mobil, Unilever, Accenture and McKinsey.  He co-founded QCi Ltd. (acquired by WPP group in 2001) and CMAT (www.qci.co.uk), probably the World’s most recognised and widely used customer management benchmarking tool. CMAT has been used in over 800 assessments of customer managemnt in large organisations worldwide, and Neil was the person lucky enough to have led the detailed analysis of these assessments.  Neil led the research which looked at the impact of customer management on business performance. He has written 5 books and numerous articles on customer management, is on the editorial board of the Journal of Database Marketing and was elected a Fellow of the Institute of Direct Marketing. 

Neil is now chairman of The Customer Framework, a company with a suite of highly practical tools designed to help large organisations make more profit - from better customer management.  The Customer Framework works with both clients (typically large organisations) and partners (typically marketing service companies or consultancies) across the world.  Neil’s passion is customer management and how it can make a fundamental difference to the business performance of organisations.  The possibilities that the digital revolution + CRM offers to large organisations, especially FMCG and other ‘low involvement’ sectors, are very exciting, and Neil spends much of his time shaping and measuring customer programmes with the senior teams in large organisations.

Please leave a comment.  Thanks for taking the time to do this.
neil.woodcock@thecustomerframework.com