neil woodcock’s marketing blog

I was shown a very clever website by a colleague the other day which takes a section of text (or an RSS feed) and converts it into what the site calls a “word cloud” with the words appearing the most in the text being the largest in the cloud . I tried this on this blog and came up with this cloud!  I think it does focus the viewer on many of the key ideas – as well as having more impact to me than a series of paragraphs and bullet points!  http://www.wordle.net/ .

It’s a fun thing mostly, but perhaps this could be used to take a closer look at mission statements or home pages? Must get out more.