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	<title>neil woodcock's marketing blog</title>
	<link>http://neilwoodcockblog.com</link>
	<description>digital, relationship marketing, customer management in large organisations</description>
	<lastBuildDate>Wed, 19 May 2010 18:42:25 +0000</lastBuildDate>
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		<title>Another definition of Social CRM, but this time from the customers’ perspective</title>
		<description><![CDATA[
			
				
			
		
As social media is all about customers, here&#8217;s our definition put in customer terms. SCRM is how we&#8230;

Listen to what you and others have to say about our brands and service

Help you engage with us, whenever you need to, wherever you are, in ways that are convenient to you

Provide you with the personal experience you [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=57</link>
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		<title>What is Social CRM?</title>
		<description><![CDATA[
			
				
			
		
Much has been written about social media and its rising importance in engaging customers. A consumer&#8217;s engagement with a brand can be measured along a continuum – from no awareness, through to early engagement and maybe, if you&#8217;re lucky (and clever), onto advocacy. Like any relationship, the strength of feeling will develop and vary over [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=49</link>
			</item>
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		<title>Social CRM:  “What made us successful in the past will not make us successful in the future” (Procter &amp; Gamble CEO)</title>
		<description><![CDATA[
			
				
			
		
How refreshing to have a leader leading from the front and setting the vision for his brand team. In an interview with Advertising Age in April 2010, P&#38;G Chairman-CEO Bob McDonald said that what made P&#38;G successful in the past will not make them successful in the future. He wants to avoid the trap of [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=46</link>
			</item>
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		<title>Social CRM as a Business Strategy</title>
		<description><![CDATA[
			
				
			
		
Marketers are working in exciting times.  Never before have we been able to get so close to our customers and engage with them in such a timely and relevant manner.  Harnessed with customer relationship management (CRM), Social Media can deliver financial benefits to companies no matter what sector.  The benefits are centred around increasing ‘customer [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=45</link>
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		<title>The Importance of Consumer Engagement in FMCG</title>
		<description><![CDATA[
			
				
			
		


Research shows the relationship between consumer engagement and value to the brand is fundamental to understanding brand health. It shows that for almost all brands, leadership is achieved by winning emotional commitment (adorers) from a small % of the brand community, the high value consumers (HVCs). Small changes in the way these HVCs are managed [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=44</link>
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	<item>
		<title>Get fit to cope with the demands of Leadership</title>
		<description><![CDATA[
			
				
			
		
I was reading a book the other day on leadership which caused me to reflect a little about what makes an effective leader. In their book The Leadership Code: 5 Rules to Lead By
(Dave Ulrich, Norm Smallwood, and Kate Sweetman, 2009) the authors
have boiled leadership down to 5 essentials. They wrote the book because they [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=42</link>
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		<title>Visualisation of key words via &#8216;word clouds&#8217;</title>
		<description><![CDATA[
			
				
			
		
I was shown a very clever website by a colleague the other day which takes a section of text (or an RSS feed) and converts it into what the site calls a &#8220;word cloud&#8221; with the words appearing the most in the text being the largest in the cloud . I tried this on this blog [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=38</link>
			</item>
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		<title>Leadership in customer management</title>
		<description><![CDATA[
			
				
			
		
Leaders in large organisations are influenced both by the actual business performance of their organisations and how they think investors will react to strategies.  They tend to like change projects with high or quick returns – preferably both. They particularly like those that reduce costs and increase efficiencies.  They like projects that will increase customer [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=35</link>
			</item>
	<item>
		<title>Customer experience &#8211; &#8220;It&#8217;s not what you do &#8211; it&#8217;s the way that you do it&#8230;and that&#8217;s what get results!&#8221;</title>
		<description><![CDATA[
			
				
			
		

The moment you have attracted new interest from a potential customer, their journey with you has begun.  Have you thought carefully enough about what you would like customers to feel and do at each stage of their journey with you? For instance, what have you, and other functions, got to do and what way do [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=32</link>
			</item>
	<item>
		<title>Behavioural Economics, Customer Experience and Business Performance</title>
		<description><![CDATA[
			
				
			
		
Now is the time to take behavioural economics more seriously. Surely the recent financial market collapse is another nail in the coffin of traditional economics, where rational self interest is the primary motivation that is considered. Behavioural economics, the combination of economics, sociology and psychology will prove much more capable of explaining and predicting economic [...]]]></description>
		<link>http://neilwoodcockblog.com/?p=26</link>
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