How refreshing to have a leader leading from the front and setting the vision for his brand team. In an interview with Advertising Age in April 2010, P&G Chairman-CEO Bob McDonald said that what made P&G successful in the past will not make them successful in the future. He wants to avoid the trap of [...]
Entries Tagged as 'leadership'
Social CRM: “What made us successful in the past will not make us successful in the future” (Procter & Gamble CEO)
May 6th, 2010 · No Comments
Tags: Best practices · brands · crm · customer engagement · digital · fmcg · leadership · social CRM
Get fit to cope with the demands of Leadership
January 12th, 2010 · No Comments
I was reading a book the other day on leadership which caused me to reflect a little about what makes an effective leader. In their book The Leadership Code: 5 Rules to Lead By
(Dave Ulrich, Norm Smallwood, and Kate Sweetman, 2009) the authors
have boiled leadership down to 5 essentials. They wrote the book because they [...]
Tags: Best practices · leadership
Leadership in customer management
October 20th, 2009 · 2 Comments
Leaders in large organisations are influenced both by the actual business performance of their organisations and how they think investors will react to strategies. They tend to like change projects with high or quick returns – preferably both. They particularly like those that reduce costs and increase efficiencies. They like projects that will increase customer [...]
Tags: Best practices · crm · leadership · reputation