Now is the time to take behavioural economics more seriously. Surely the recent financial market collapse is another nail in the coffin of traditional economics, where rational self interest is the primary motivation that is considered. Behavioural economics, the combination of economics, sociology and psychology will prove much more capable of explaining and predicting economic [...]
Entries Tagged as 'behavioural economics'
Behavioural Economics, Customer Experience and Business Performance
November 10th, 2008 · 3 Comments
Tags: behavioural economics · crm · recession