neil woodcock’s marketing blog

Now is the time to take behavioural economics more seriously. Surely the recent financial market collapse is another nail in the coffin of traditional economics, where rational self interest is the primary motivation that is considered. Behavioural economics, the combination of economics, sociology and psychology will prove much more capable of explaining and predicting economic [...]

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It’s more than just customer numbers, churn rates and satisfaction
Following on from my previous blog about ‘The case for Customer Management has never been stronger’, I’ve been asked to provide details on the comment I made about headline customer metrics being misleading. Here goes: Suppose you were going to invest $100,000 in a company. Would [...]

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Short-term earnings vs. long term sustainability

CEOs know there is an uncomfortable relationship between the need for short-term returns, to appease the demands of shareholders, and the requirement for long-term investment and sustainability. When we first wrote about this in 2002, we learned from the Enron, Worldcom and Equitable Life scandals that the balance sheet can [...]

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Are there any positives emanating from the turmoil and uncertainty in the financial markets at the moment?  Well one thing is certain; like it or not low growth and downward pressure on prices and margins will be the norm for the next 6-18 months! But there is a positive in this  – the environment provides [...]

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