Marketers are working in exciting times. Never before have we been able to get so close to our customers and engage with them in such a timely and relevant manner. Harnessed with customer relationship management (CRM), Social Media can deliver financial benefits to companies no matter what sector. The benefits are centred around increasing ‘customer [...]
Entries Tagged as 'cost to serve'
Social CRM as a Business Strategy
April 22nd, 2010 · 5 Comments
Tags: brands · city analysts · cost to serve · crm · customer engagement · digital · fmcg · reputation · social CRM · web 2.0
Recession Proof your Customer Management Operation
September 18th, 2008 · 1 Comment
Are there any positives emanating from the turmoil and uncertainty in the financial markets at the moment? Well one thing is certain; like it or not low growth and downward pressure on prices and margins will be the norm for the next 6-18 months! But there is a positive in this – the environment provides [...]
Tags: cost to serve · crm · recession · web 2.0