neil woodcock’s marketing blog

How refreshing to have a leader leading from the front and setting the vision for his brand team. In an interview with Advertising Age in April 2010, P&G Chairman-CEO Bob McDonald said that what made P&G successful in the past will not make them successful in the future. He wants to avoid the trap of [...]

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I was reading a book the other day on leadership which caused me to reflect a little about what makes an effective leader. In their book The Leadership Code: 5 Rules to Lead By
(Dave Ulrich, Norm Smallwood, and Kate Sweetman, 2009) the authors
have boiled leadership down to 5 essentials. They wrote the book because they [...]

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I was shown a very clever website by a colleague the other day which takes a section of text (or an RSS feed) and converts it into what the site calls a “word cloud” with the words appearing the most in the text being the largest in the cloud . I tried this on this blog [...]

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Leaders in large organisations are influenced both by the actual business performance of their organisations and how they think investors will react to strategies.  They tend to like change projects with high or quick returns – preferably both. They particularly like those that reduce costs and increase efficiencies.  They like projects that will increase customer [...]

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The moment you have attracted new interest from a potential customer, their journey with you has begun.  Have you thought carefully enough about what you would like customers to feel and do at each stage of their journey with you? For instance, what have you, and other functions, got to do and what way do [...]

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It’s more than just customer numbers, churn rates and satisfaction
Following on from my previous blog about ‘The case for Customer Management has never been stronger’, I’ve been asked to provide details on the comment I made about headline customer metrics being misleading. Here goes: Suppose you were going to invest $100,000 in a company. Would [...]

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The * Pret A Manger * feedback prompt (below) works for me!  Why? Because it’s all the things that a feedback prompt should be; personal, easy, fun, clear, quick to use (and implement, which is vital)  – and it seems sincere. Only problem, I’d like to see a phone number on there for those people [...]

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